Go Vegetarian?
Even vegetarian advertisements have resorted to the ideology of "sex sells." There are countless ads of this nature- ads that use female nudity ot splash this lifestyle across the media. Is it effective?
This week I was reading an article about sex in the media. Dissent, Injustice, and the Meaning of America, by Steven Shiffrin, states that advertising promotes a sexist culture. The appeal of many commercials is explicitly sexual, and women are depicted as sex objects and subordinate creatures.
Do you think Shiffrin has a good point?
Do these ads depict women as sexual objects? How about subordinate?
4 comments:
Great find! I must admit that I was a vegetarian for several years. When I was being vegetarian, it was somewhat about being different, but sexy??? I'd say that's quite a stretch. My question is, who has put these out? Yes, I agree about the fact that we are a sexist culture. Although the U.S. is much more modest than say, European advertising.
I think there's some difference among the three images. VEGETARIAN seems to eroticize the experience of loving the earth; the woman is s a stretching out her low-impact "natural" body against the green earth (but what are those columns doing in the background???). NEW LEAF seems not to be selling sex so much as energy-I see the leaves as exercise outfits. The final image is definitely a sex-sell--what's she lying on? a bed of beans? You have to stretch to make the connection between vegetarianism and the body.
I love those ads. Yes there is always sexism in advertisement, but those are appealing. It very eye attracting. I'd rather see ads like this than fear ads. eeewwww
and I also love steak.
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