Monday, April 13, 2009

Paris and Carl's Junior: a sexy burger

Ok... Now that we have some theoretical knowledge under our belts, we can start to really delve into some famous "sex ads."

First off: FOOD!!!

Many of you have seen this commercial- The first time I saw it, I honestly thought it was a wildly erotic way of selling bathing suits. I even would have gone for a place like Octopus, just trying to sell a car wash. I soon came to find out that someone who can't even eat an entire hamburger is selling hamburgers. Twisted huh? Let's take a look...

What were your first impressions?

Were you confused by the subtly in this ad?

Do you think this type of ad is effective? Why or why not?

Personally, I am convinced that this ad is geared towards one particular audience- three guesses as to whom? The ad is quite effective in aiming towards that audience and striking with deadly force. Also, the ambiguity in the beginning (the ad doesn't advertise its product until the very end) creates an even more heightened sense of longing and desire...

Let's say you're sitting on your couch and this ad comes on the TV. You are watching it with anticipation, an anticipation that only grows with a lack of information. Does the ambiguity make you desire the product more?

Seriously... who wouldn't drive to carl's junior after this advertisement hit the air?


Shay Allen said...

ugh, men! only would a man enjoy this and chances are he has a beer gut. I hate this commercial so much. It is disgusting...and would never make me go to carls junior. Carls should maybe focus more on women since we are the ones who balance the check book.

Post a Comment