Thursday, April 2, 2009

Identification is key

So now you're wondering, "what in the WORLD does Burke have to do with SEX?

I'm sure you have all thought of that exact same question... Although Burke lived in a time of censorship (I'm sure he never dreamed of the hot, racy ads that we see on TV everyday), he put his finger precisely on the answer to my previous question: Why does SEX sell?

The answer is identification. We all want to be "consubstantial" with each other. As humans, we have an innate desire to identify with other human beings, although we can never fully do this. Every commercial that you see, every film that you buy, every magazine you read, you do this because you want to relate, to identify with these things. Beauty has been standardized; sex has become the largest, hottest, most prized commodity.

But why is sex so appealing? Why do babes in bikinis sell alcohol? Why is playboy the most sold magazine in the world, to both men and women? You know why- because each and every one of us, whether we will admit it or not, wants to identify with these images. We all want to look like these people, be like these people, and have what these people have.

In the next few blogs, I'm going to show this to you first hand. There are countless sex ads/commercials/media floating around, and we will be able to delve into these intimidating questions in a more reasonable and systematic way.
there's more to come...


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