What is visual rhetoric, you ask?

In its broadest sense, rhetoric concerns both the practice and the study of effective communication in art and literature as well as political and social discourse. As Aristotle defines it, rhetoric is understanding the available MEANS OF PERSUASION...

This blog will provide an in depth introduction to the study of visual rhetoric. From Aristotle to the present, I will be gathering, exploring, surveying and examining the rhetorical and stylistic analyses of billboards, commercials, campaigns ads, magazines ads and so on. I not only want to analyze how and why these advertisements persuade but how they have become such an available and provocative mean of persuasion.

So buckle up cuz' this blog is going to be an eye opener!